Turn the corner from fans to patrons

January 22, 2010 at 8:52 am (Brave New World Updates) (, , )

“I need another person to work coats.”

That was the thought in my head this morning when I woke up.  No deep meaningful epiphanies.  Just business.

To make Shakespeare in the Park actually happen, we need a whole lot of people to come to the fundraiser on the 30th, so we’re optimistically prepping for the best possible scenario.

We’ve got about 30 dedicated, brilliant and highly attractive volunteers on board who’s jobs will be to ensure that everything goes smoothly and everyone has a great time.  Everyone’s got an assignment or two.  We’re beefed up at potential bottlenecks, with back-ups just in case — so shifting someone to coats is no big deal.

Now, how do we fill the hall with enough party-goers to keep these volunteers busy?  That’s the challenge!  How can we help people who understand the importance of free Shakespeare in the Park for Milwaukee turn the corner from fans to patrons of the arts?  Two words…

Personal Invitation

(now, for some more words…)  One-on-one personal invitations.  It takes getting people talking.  Get the words out into the air.  Transform a thought or idea into reality by giving it life.  Give it life by saying it out loud to another person.  Tell another human being that you care about something.

It’s Magic.

The most significant thing I can do today is ask people to talk about Shakespeare in the Park and the Brave New World fundraiser.  Please tell your friends and family about it.  Tell them that there’s a party on January 30th.  Send them to the Optimist Theatre website for details.  Make it even easier and email them the Optimist Theatre webpage http://optimisttheatre.org/support.

Let’s see how we do today.


Susan Scot Fry


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